No45 / Branding & Packaging
45 is the area code for Manisa, where the makers of No45 have been producing olive oil for several generations. Utilizing only the agriculturally certified centennial trees of its own gardens, No45 started its production life in order to obtain additive-free, natural, sustainable, good quality olives and olive oil. For No45, we aimed for a youthful and minimal look that stays away from the distinctive design codes of Turkish olive oil brands. Thus, as a brand image, we wanted to differentiate from similar brands both on the shelves and in the digital environment.
